Description
The EU initiatives to increase access to the internet, expand broadband infrastructure and eliminate roaming fees within the union provide an important partial explanation. Another reason is that people without an internet connection in the home can now use their cell phones to go online.
European countries are clearly becoming more equal regarding digitalization, and are moving toward a common e-commerce market. The number of European online shoppers is extremely likely to increase and buying behavior online will be broadened, with more types of goods available and more frequent purchases.
