Home Resources Library Digital banking Small and Medium Business Trends Report – Salesforce

Small and Medium Business Trends Report – Salesforce

Insights from over 2,500 small and medium business owners and leaders worldwide

SMBs are pushing forward after more than a year of change. Owners and leaders have guided their businesses through an ongoing health crisis, large-scale social change, and a volatile economy. While many businesses suffered in the pandemic, others seized entrepreneurial opportunities. As we see in this year’s report, many SMB leaders have successfully adjusted — and even flourished.

In the fifth edition of the “Small and Medium Business Trends” report, we share a snapshot of SMB leaders’ current perceptions and insights and how these have changed.

Category: Tag:


For the fifth edition of the “Small and Medium Business Trends” report, we analyzed the responses of more than 2,500 SMB owners and leaders around the world to determine:

  • How support from local communities has affected SMBs
  • What SMBs are doing to deepen trust with customers and employees
  • How technology helps SMBs grow
  • What has changed for SMBs over the past year and how that impacts their future

The survey was conducted online by The Harris Poll on behalf of Salesforce between June 21 and July 12, 2021, among 2,534 SMB owners and leaders in North America, Latin America, South America, Europe, and Asia Pacific. Respondents are 18 years of age or older, employed full-time, part-time, or self-employed, and owners or senior executives at businesses with 2–200 employees and annual revenue of less than $1 billion U.S. or the local equivalent.

All respondents are third-party panelists (not limited to Salesforce customers).

Additional information





We use cookies to improve the user experience. Learn more

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.