For the fifth edition of the “Small and Medium Business Trends” report, we analyzed the responses of more than 2,500 SMB owners and leaders around the world to determine:
- How support from local communities has affected SMBs
- What SMBs are doing to deepen trust with customers and employees
- How technology helps SMBs grow
- What has changed for SMBs over the past year and how that impacts their future
The survey was conducted online by The Harris Poll on behalf of Salesforce between June 21 and July 12, 2021, among 2,534 SMB owners and leaders in North America, Latin America, South America, Europe, and Asia Pacific. Respondents are 18 years of age or older, employed full-time, part-time, or self-employed, and owners or senior executives at businesses with 2–200 employees and annual revenue of less than $1 billion U.S. or the local equivalent.
All respondents are third-party panelists (not limited to Salesforce customers).