The Current State of Digital Sales: 2017
Banks are slow to adopt digital/mobile sales capabilities. But there is progress.
Are banks ready to capitalize on the opportunity of acquiring customers over digital and mobile channels?
Avoka’s second annual “State of Digital Sales in Banking” study measured the digital account opening capabilities of the 32 largest banks in three regions: North America, Europe and Australia. This report ranks and compares the digital sales capabilities of the largest banks worldwide, both in breadth and quality of their offering.
Digital sales serves a critical purpose in the banking customer journey: to acquire customers through deposit accounts, loans, credit cards, and other products. As part of a prospect’s account opening process, it fits between two equally important functions:
- Digital marketing, how banks find prospective customers and have those customers find them, and
- Digital banking, such as online account management for established customers.