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Implementing a Successful Commercial Card Program in Turkey

Implementing a Successful Commercial Card Program in Turkey

Turkey is a country known for its strategic importance and active economic and political roles on both sides of the European/Asian divide. The high activity level does not end with geopolitics, however; Turkey has a very active commercial cards and payments market.

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The use of commercial cards to facilitate transactions between businesses is growing worldwide. For purposes of this report, commercial cards are defined as payment mechanisms used specifically for business-to-business transactions, including corporate travel and entertainment (T&E), fleet and purchasing cards.

Visa’s annual index for global Commercial Consumption Expenditure (CCE) — measuring business-to-business and government-to-business spend — reached $109.1 trillion in 2011, a 12-percent increase from 2010.1According to Tad Fordyce, head of Global Commercial Solutions for Visa Inc., “Underneath this growth lies a clear opportunity for issuers and corporations, financial and non-financial institutions, to optimize their commercial card programs, to capture more spend with electronic payments and, ultimately, to better meet the needs of their commercial and government clients.”

According to a Visa survey, the Central/Eastern Europe and Middle East/Africa region, with 17.4 percent year-over-year growth rates in commercial spending, is second globally only to the Latin America/Caribbean region (19.4 percent).

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