This year’s study emphasises the need for speed. Some of the traditional banks are launching new challenger propositions to reduce time to market in delivering new digital propositions, but the challenger banks are getting even quicker at digital deployment: whether it’s delivering new features or reducing log-in times.
Collaborating with fintech partners may be a key strategy for some incumbent banks moving forward to reduce the costs and time to market of delivering new propositions. The report also highlights that intelligence, and in particular, money management features, allowing customers increased visibility and better budgeting, is becoming the new battleground for customers.
The study includes:
- Data from 100+ UK mobile banking apps from over 50 different providers.
- Apps published on both iOS and Android operating systems.
- A host of primary research findings obtained through extensive user testing to expose the feature sets and usability of the most popular apps.
- Extensive reporting and tracking of trends, rankings, ratings and features.