5 reasons to read this issue…
We are publishing this issue of our magazine on the eve of the Caucasus SME Banking Club Conference in Tbilisi, which we are organizing in the region for the fourth consecutive year. This time we focus on lessons learned and recommendations from senior bankers and experts well known during SME Banking Club conferences on:
- how to build a successful strategy (1),
- why KPIs don’t work and how to manage people (2) in the digital era;
- how to build effective marketing in SME segment (3);
- the trends in SME finance (4) found during the latest studies from Eastern Europe and Central Asia.
- Finally, the development of digital banking services (5) for SMEs is a hot topic in the banking industry, which is why we pay attention to it as well.